It is VET brand I just used it on the little rescue boy that I groomed the other day. It smells nice and keeps their ears nice and clean. With one dog, I think I bought it 6 months ago, maybe more.The stuff you speak of in the white bottle is V E T products they make an awesome product but can get pricey. I use in my shop called PRO EAR cleaner from pet edge you can get it by the gallon