I LOVE the delivery service! I realise the price may reflect this convenience, but being tied down at home, I love things that come right to my door! I think the quality is decent, like you say, and the more I read about dog foods, the more I'm leaning towards a medium quality food anyway! So I don't care if it's not high high end! We were using Orijin before, and Rogan would stare at it for half the day before having a nibble... this stuff, he enhaled it! Also, a lot of smelly gas on Orijin... we'll see if that changes with this food. ... AND it's a canadian :canada: company just like Orijin! love that!