I agree that soothing is not a bad thing, but I think a solution to fear should be connected to this article.
The family dog is afraid of fireworks and thunder, each time(she is ~10) someone would say "its ok" and put their hand on her or pat her. She did the same thing each time and didn't get worse or better.
During this past summer fireworks I didn't touch her or say its ok, but I started playing with my poodles and tried to get her to join with toys and verbal encouragement. There were fireworks 2 days and by the end of the second she looked like she was feeling better and started doing her version of play/happy. We'll see how things go during the next time.
They need a positive distraction/interaction to make a new association and move past their fear, but I do think If you cant do that, soothing is much better than leaving them to freak out.
I always thought of reassurance as saying something in a positive and upbeat way, like come on, lets go, and even good boy/girl when even though they are afraid/hesitant they are moving forward and curious which is good. would that be called something else?
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